Our Story
The Foundation (2005)
Our journey in Dubai began in 2005, deep within the heart of the diamond industry of UAE. For nearly two decades, we operated as wholesalers supplying diamonds to big names in the jewellery industry , sourcing the finest loose diamonds and supplying diamond jewellery in the wholesale trade.
This period also allowed us to master the art of perfecting the technical craftsmanship that is needed to bring a beautiful piece of jewellery to life.
The Evolution (2022)
After seventeen years of perfecting our craft in the wholesale market, we realized we wanted to share our passion directly with the people who wear and cherish these pieces.
In 2022, we opened the doors to our first retail outlet. Our goal was simple: to bring wholesale-level expertise and integrity to a personalized, boutique experience.
Our Milestone
Since transitioning to retail, we have had the honor of serving over 3,500 customers, helping them celebrate their most significant milestones from engagements and anniversaries to "just because" moments.
Every piece of jewellery we create carries the weight of our 20-year legacy and the sparkle of a thousand stories told.
The Promise
Today, we continue to bridge the gap between diamond sourcing and intimate, retail craftsmanship. When you choose us, you aren’t just buying jewellery; you are investing in decades of industry knowledge and a commitment to quality that started in 2005.